Our History

In 1986 the agency WHY NOT, based in Milan, founded a prominent contest, known all around the world : NEW MODEL TODAY. It’s a competition dedicated to all the models who would like to become top models as well as “the new face for the new millennium”. It is currently managed by the Italian President of the contest, Clay Calzolari, who also founded the Italian tour “GRAN GALA’ DELLA MODA/NEW MODEL TODAY” . During the tour, the contest reaches the most important cities of Italy. Our aim is to discover young talented girls: participation is opened to all candidates between the age of fifteen and twenty-two who have a flair for fashion model profession or model photographers profession. The contest is also a chance to gain International visibility and work opportunities for the main fashion or advertisement International agencies, or for cinema and TV production.

Many girls participated in the previous seasons of New Model Today: some of them realized their dreams becoming part of the international star system.


The finals of the previous seasons have been filmed and broadcast live by Italian State Television Company, RAI, with some special shows created in Bahamas, Portugal, Kenya and Marocco. Almost every winner started modelling on the most known catwalks for great International marques, like Armani, Versace, Ferré, Krizia and many more…

We can remember:

Worldwide TV promotion for MARTINI (do you remember the blonde girl’s clothe that comes unstitched while she’s walking away from the table?) – female co-protagonist in “THE DEVIL’S ADVOCATE”, with Al Pacino and Keanu Reeves – female co-protagonist in “THE VALLEY” with Tom Hanks – co-protagonist in “MEET JOE BLACK” with Anthony Hopkins and Brad Pitt. She became the first African to win an Academy Award in a major acting category, for the film “THE MONSTER”.

Worldwide TV promotion for sport shoes SUPERGA. Major actress in “IL CICLONE” by Leonardo Pieraccioni and in “FACCIAMO FIESTA” with Alessandro Gassman.

Worldwide TV promotion for CAMPARI SODA and espresso coffee maker DE LONGHI (the beautiful lady who meets the “special” bus driver PEDRO). Cover girl for BAZAAR America and MARIE CLAIRE.

Worldwide press promotion for GUCCI; VOGUE France and ELLE France cover girl.

Cover girl for VOGUE America, ANNA and AMICA. Promoter for FERRE’, KRIZIA and ARMANI.

Model, show girl, anchor woman and actress for the big screen and TV.